Seriously, this is something you don't want to pass up. It terms of getting ahead of the game, this is one of those times. We will discuss and background Google plus (G+) and how it can help your business as well as give you a kick start into the "Google World". It is free with the only cost being a bit of time to setup and maintain but the returns you can get in social marketing leads and opportunities will make it worth the effort.
What is Google Plus
So it is just another Facebook then?
Yes & No, 🙂 it does have the same functionality as Facebook. You can communicate with friends, build groups, known as circles in G+, post up photos and thoughts, etc. But it has one huge, distinct advantage. It is part of Google which means it is integrated with the search platform. (Yes, I know I have already mentioned this but I'm trying to emphasis a point. 🙂 )
I didn't need Facebook, why do I need Google Plus?
Trust me, you want this if you are serious about your business and future leads. Weather you are a world wide operation or just a local business this will benefit you, perhaps even redefine your business. With over 3.5 billion searches every day and growing, that is a lot of people searching, some for the services you offer. You only need for a tiny percentage of that 3.5 billion to keep your business happy and G+ can offer some of that to you for free. Something other social media can not.
Local pizza's can be ordered online via your mobile phone, booking tickets for the show or looking for the address of the local green grocer. It can all be done online and mobile. You more than likely have used some sort of the search functions already. Your competition may already be using it. Starting to get the drift now.
If you still not feeling me, click here, you made need an attitude adjustment to change the way your looking at some things.
With G+, you can get a head start and get your business out there.
This site will give an idea how fast things are moving and changing on the internet with live stats on searches etc. http://www.internetlivestats.com/ Just watch those real time monitors clicking over, always amazes me.
Lets get started.
First of all, you need a personal account on Google. Google likes to know who they are dealing with, which means creating an identify for yourself. The simplest way to do this is to create a Gmail account if you don't already have one. Follow these instructions here to get your Google profile up and running. http://mybizfreestuff.com/how-to-set-up-a-gmail-account
If you already have one, you can move on to the next step.
Now, time to setup your business page.
Ok, now that you are known to Google, you can add a business page. It is a simple affair to add a business page but this will form the basis of your business on Google. Click on Profile, Pages. From there you can setup a business page.
This video is a great step by step guide to setting up the page.
You can add other G+ users as admins to the page so they can make changes as well. You do this simply by clicking on the Cog icon to the right, then Settings, Managers, Add Managers. You can add other G+ accounts so they can maintain this page as well. This is a good idea if you have more that one person in your organisation. It will ensure you don't get locked out of your page if you forget your password or something along those lines.
Personalizing the page is a simple affair. You can just follow the onscreen prompts or the video below will give you more information.
This video is a good guide to setting up a business page on G+.
Ok, well you now have a presence on G+ and Google. When people search you will start to show up in those searches. This has just been a primer to get you started. There is so much more you can do with your G+ account and your customers. We will detail this in later articles ... catch ya on the flip side.